Rochester, Just Do It!

For the second time in my life, I'm reading Jane Eyre. Because I've read it before, I know how it ends and I'm just retracing my steps to get to that inevitable conclusion. The problem is, knowing the ending makes me even more frustrated with the characters than I was the first time I read it. I know what Rochester is up to, and I just want to hit him. Stop beating around the bush! It was enough that he made Jane think he loved Blanche Ingram for so long simply because, as he puts it, "I wished to render you as madly in love with me as I was with you; and I knew jealousy would be the best ally I could call in for the furtherance of that end." What exactly makes him think this is a good idea?! Why can't he just tell her he loves her and let her return that love? Of course, his affection is not the only thing he is concealing from Jane, but he frustrates me to no end. If he would be less deceiving, the problems they encounter later wouldn't come. That would of course alter the story too much, but it would be much more comfortable to read.